Below you will find a link to download a review of A.R. Jain "Selling Yoga". The article is mainly for people interested in the methodology of history writing. It is about how to explain cultural historical developments. Most historians focuses on great cultural personalities in explaining how cultural practices like yoga emerge and transform. They home in on the charismatic genius and spend a lot of time clarifying the brilliant ideas and its implications for history. Doing this they will occasionally borrow sociological concepts and theories to put the cultural hero into perspective. The article puts forward an alternative approach which is build on a historical sociological methodology of how to explain the emergence and settlement of new cultural institutions.
| sellingyoga.pdf |
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